Marketing / Creative / Systems ● San Diego, CA
William Alvarado is a Marketing Creative Director and AI systems builder. I turn unclear ideas into campaigns, content, and workflows people can actually use.
↓See the workSelected work / 01—04
Content system / AI-assisted workflow
A repeatable social system connecting local audience insight, persona design, visual storytelling, prompt direction, and human QA.
Talk me through it ↗Campaign strategy / Email / Creative direction
A six-email campaign built around the questions that create hesitation: eligibility, price, devices, trust, and what happens next.
See the thinking ↗Creative direction / Video / Agency
Co-founded a full-service creative agency and oversaw brand strategy, production, and post for 200+ videos and campaigns.
Watch the reel ↗Educational content / Editorial review
Technical internet concepts rebuilt as useful, saveable social stories with source boundaries, visual mechanisms, and review gates.
Ask for the case study ↗About / The short version
I work at the intersection of marketing, visual storytelling, psychology, and systems. That means I can zoom out to the business problem, zoom in to the cut, and tell an AI system what good looks like in between.
My work spans paid media, email, social, video, creative operations, audience research, and AI-assisted workflows. I care about clarity, because the most impressive work is often the work that makes something difficult feel obvious.
Choose your brief
Case studies / 34 pieces of proof
The video is the evidence. The story is the value I brought to it.
Select a case study
Choose a case study. I will show you what it was trying to do, what I did, and what to look for while it plays.
Contact / Let's make a good one
For a role, a project, or a conversation about where marketing and AI are going next.
wmaalvarado@gmail.com ↗Download résumé ↓