Fullerton
Persona System
Audience insight, persona design, visual storytelling, prompt direction, and human QA shaped into a repeatable local content system.
Talk me through it ↗Portfolio / Case studies / 01—34
Work with
a point of view.
Campaigns, content, edits, and systems built to make an idea land. Every piece here is a conversation about the decisions behind the work.
Explorethe archive ↓Selected work / hiring proof
Creative direction
you can see.
I move between the brief, the audience, the edit, and the system that makes the next version better. Start with the four highlighted engagements, then open the archive for the full range.
Fullerton
GIGABUCKS
Sequence
A six-email campaign built around the questions that create hesitation: eligibility, price, devices, trust, and what happens next.
See the thinking ↗Linda Vista
Studios
A full-service creative studio co-founded with Kai Taramasco, spanning brand strategy, production, post, and 200+ videos and campaigns.
Watch the reel ↗Fiber in a
Minute
A technical concept turned into a useful, watchable explainer for GigabitNow, with clarity doing the heavy lifting.
Watch the explainer ↗The moving archive / 34 pieces of proof
See how
I think.
The video is the evidence. The story is the value I brought to it.
Select a case study
The work is
in motion.
Choose a case study. I will show you what it was trying to do, what I did, and what to look for while it plays.
01 / 34
Case study indexChoose a piece of proof